Plot is a no-nonsense wine brand.
Personality Pack
Your points of difference, shared with personality. There’s no point being different if you’re not distinct.
Taglines
Gives people a good feel for your brand in ten words or fewer.
Brand stories
Philosophical. Educational. An about us page with extra feeling.
Product descriptions
Structure, format and craft. We write for swimmers, skimmers and divers so you don’t get caught with an abandoned cart.
What’s our Plot? Some people do a pilgrimage to find the meaning of life. We did one in 2018 – the Camino de Santiago de Compostela – and found the meaning of wine, instead.
Maybe it was trekking 20 kilometres a day for six weeks straight; maybe it was that hot, Basque sun beating down on us as we traversed the 878 kilometres from Southern France to the far Northwest of Spain. Either way, somewhere along the journey (and many bottles of €3 Rioja later) we reached our epiphany: if you enjoy wine, then you’re an authority on wine. We built a company on that ethos, centred around selling great wine directly to customers, and called it Plot. Today, we make wines that your senses will like as much as your present company. The idea for Plot had actually been fermenting for a while before the transformative Camino hike. Our founder, Chris Nolan, started ‘Da Wine Club’ (don’t judge) with some work mates a few years back. When the day’s meetings and calls were done, the club would get together to blind-taste wines and score them out of 10. More than points ratings and tasting profiles, what remained after each session was the barrel laughter amongst mates, the un-wipeable smiles and the happy taste buds.
It was there that the spirit of Plot wines bubbled up: a great drop naturally encourages great company. No guidebook or tasting manual could ever live up to that experience. From a single grape seed of an idea, Plot has now evolved to include the other terroir-breaking ideas that make us who we are. Grapes from the best growers. Wines made by some of the most experienced, well-respected makers in Australia. Bottles that everyone would nod their heads to at least once. And pours that taste great, period. Yes, there’s been a lot to learn along the path to today. But of all the out-there ideas to come out of the Camino pilgrimages over the past thousand years, our plot seems pretty reasonable: Good flavours, for good folks, for good times.
Vino should be easy come and easy go.
Like a cloud. Or a tweet. Or that awkward eye contact after a ‘cheers’, right before a gulp. That’s why we make our wine smooth, to drink and to buy. Reasonably priced. Unreasonably delicious. Delivered to your doorstep. If you have a good partner or housemate, you won’t even need to leave your couch to get your hands on a bottle. We’re made to be here for a good time, not a long time. So while the fancy stuff gathers dust on a rack, you can bust out our easy-drinking goodness for occasions like now, a bit later and tomorrow. Easy.
Three wines, all of them your type.
Some things are universally pleasing. A spot-on chips-to-dip ratio. That perfectly timed ‘skip intro’ button on Netflix. A chilled goblet of rosé on a hot summer day. Also pleasing: that guy wearing a full-body chicken costume at a festival. Plot Wine is like him. Most people get around it; hardly anyone has complaints. At least that’s what we’re told. Generally, when folks are drinking our wine, we can tell they like it from the looks on their faces. No squinting. No wincing. Just lots of heads nodding. Which, frankly, doesn’t surprise us. Just as you’re not surprised when the chicken man turns out to be an excellent dancer.
Here to put wine in your mouth.
We will happily fill your belly with grape juice, but you don’t need us filling your head too. We’re not about to tell you how your taste buds will feel about our Fiano. Or which Sangiovese notes should get caught in your nostrils. Your unique senses and how they work are a beautiful mystery to us. Instead of telling you what to taste, we like to ask what your mouth has to say. So take a sip, we have some questions.
Mi Fiano es su Fiano.
What’s the zero-Vespa-road-rage, bank-manager-approved way to get a slice of Italian sunshine right here in straya? This Fiano of course. Our 2019 Italian white hails from the Mornington Peninsula rather than that ol’ boot of a place north of Napoli. Which is perfect since Fiano thrives in warmer climates. Because it’s so naturally delicious, we use minimal sulphates and don’t filter it. It’s an 11% wine that’s refreshing like someone who signs off corporate emails with ‘Love’. Drink it chilled with something slightly acidic and tomato-based. Or something cheesy and buttery. Pizza works.
Rosé all day.
Like candles, using herbs as a garnish or giving your pet both a first name and a surname, our rose has a way of upping the ante. It’s a 2019 Nero D’Avola, which is a heavier varietal than you might be used to. Drinking this rose in the cooler months is like realising you can wear your favourite sandals with socks. Nero D’Avola loves heat and arid conditions (thank you, Murray Darling). It’s fruity and bold, and it has a gorgeous, light orange hue. We foot-stomped this one, then left it on skins for 14 hours before pressing it off. At 12.5% alcohol and a highly photogenic pour, it’s the wine that instantly makes a cosy group dinner look aesthetic and tasteful. Out of frame it’s total chaos, but then that’s the way we like it.
Ciao, Sangiovese.
A night in without a glass of Sange would be like a weak-jawed Hemsworth brother or a wedding dance floor without ‘Horses’. Some sort of glitch in the matrix. Sangiovese is so popular in Italy, it might as well be called Paolo, Mario, or Giovanna. When we first got these grapes from the Murray Darling, we weren’t quite sure it’d work out. They needed a bit of taming (AKA two hand-plunges a day, for a few days) before things took a turn for the better. Cue a bit of fermentation, minimal sulphates and filtering, and you get our 2019 Sangiovese with a beautiful light colour and profile that’s simply amore (you can almost hear the choir of Italian chefs kissing their fingers as you pour). Our Sangiovese is lighter than traditional with 12% alcohol. We might drink it chill to kick things off, as friends appear in a flurry of ditched layers and crazy decibels. Or we also like it room temp as the convos descend into the deep, meaningful and generally nonsensical.
