Kester Black – Black by name. Green by nature.
Personality Pack
Your points of difference, shared with personality. There’s no point being different if you’re not distinct.
Taglines
Gives people a good feel for your brand in ten words or fewer.
Brand stories
Philosophical. Educational. An about us page with extra feeling.
Product descriptions
Structure, format and craft. We write for swimmers, skimmers and divers so you don’t get caught with an abandoned cart.
Polished, but witty. Cool-headed, but warm-hearted. Ms Kester Black is just as unexpected as her name. She’s as comfortable discussing the nuances of energy policy as she is sharing her latest fashion find, and she’ll probably find a way to connect the two – it’s all about carbon cycles, see?
A wide reader and deep thinker, she’ll prep for tonight’s party with a fresh face, a slick of bold lipstick, some Frank Ocean, and a quick skim of the New York Times. Then she’ll pull the look together with a lime green Ganni dress and killer oversized coat. For Kester, friends are family – and she’s craving the laughter and debate tonight as much as the fizzy Pét-Nat wine she’s bringing (which, by the way, pairs perfectly with the host’s hummus).
Unassuming about the little things (where she scored that coat, that hummus recipe), and outspoken about the important ones (animal rights, how to make a bed properly). If there’s one thing that’s certain about Kester, it’s that she’s always, distinctly, herself.
Because a guinea pig should never be forced to work as one.
Sad truth: not all beauty products actually #wokeuplikethis. Behind the shiny packaging there’s often a backstory that’s downright ugly: animal testing, factory farming, inhumane lab conditions – we could go on, alas. That’s why all Kester Black products have passed the toughest international tests, certified as free of both animal products and animal pain. Because to paraphrase various smart people, from Gandhi to George Orwell, it’s in how we treat animals that we show ourselves as human – beautiful or not.
10/10 rabbits prefer Kester Black.
With Cruelty Free, B Corporation, Halal, Vegan, and Carbon Neutral certifications – it’s not just beauty bloggers and environmentalists that are singing our praises. The world’s most rigorous ethical standards mean no testing on animals. If our furry friends could, they’d be singing our praises too.
Nailing it, where others aren’t.
We’re fixing nail polish for good. Which is why the top ten most damaging ingredients you find in others, aren’t in ours. High shine, chip resistant and in a double-rainbow of fashion colours and finishes – we use natural ingredients wherever we can. That means everything from biodegradable glitter to breathable polishes infused with certified organic avocado oil and kefir.
Please don’t eat our products.
Take a look at our labels, and you’ll find ingredients that would fit right in at brunch: like kefir, olive oil and organic avocado oil. Each Kester Black product contains at least one certified organic ingredient, simply because they work better, we’ve found, with more active natural compounds, less environmental footprint, and plenty of nourishing vitamins. BYO almond milk latte.
