A Merino company named after a goat.
Personality Pack
Your points of difference, shared with personality. There’s no point being different if you’re not distinct.
Taglines
Gives people a good feel for your brand in ten words or fewer.
Brand stories
Philosophical. Educational. An about us page with extra feeling.
Product descriptions
Structure, format and craft. We write for swimmers, skimmers and divers so you don’t get caught with an abandoned cart.
Performance wear for everywhere.
Why name a merino wool performance apparel company after a goat? To us, it makes complete sense.
While sheep are known to traverse mountains, the Ibex Goat is more agile. Active? If you call a goat that can climb sheer rock faces active, then yes. Whatever the weather or occasion, Ibex woollies have you covered. They’re equally suited to mountaineering, corporate orienteering, or your favorite restaurant. Part active wear, part urban performance wear, Ibex is pushing limits, so you can push past yours.
We’re committed to creating a sustainable future. That’s why we’re accredited by the Responsible Wool Standards. And our garments are 100% eco-friendly. While the journey to making better things in a better way is a long one, like the Ibex Goat, we’ll stop at nothing.
Ever seen an uncomfortable sheep?
Ibex wool is no ordinary wool. It’s Australian-grown Merino – a natural high-performance that’s free from synthetic nasties. It works best in direct contact with your skin. Not in the way that Leonardo DiCaprio wears a grizzly skin in The Revenant, more like wearing super-comfy moisture-wicking, thermal-regulating fabric. A bearskin can’t do that. And have you ever seen an uncomfortable sheep? They live through cold winters and hot summers wearing the same, woolly smile. Plus, it’s antibacterial, water resistant, wrinkle resistant and odor free.
Hoof it anywhere and travel light.
When you travel with our finely spun, light Merino Australian wool, you won’t feel the weight of the world. Just as well, because lugging cumbersome clothing around on your person or in a heavy suitcase is no fun for anybody. Neither is ironing. Which is why Ibex Merino wool is wrinkle resistant – it’s ready to wear. And did we mention it’s static-proof (less dust and lint), too? So, while there’s weight to our argument that Merino is superior to any other fabric known to man or sheep, Ibex is categorically light, without losing its looks.
Woolly, minus the mammoth odor.
Wool’s natural ability to manage moisture means odor-causing bacteria are stopped in their tracks. Wear it during intense activity, and over extended periods of time, and never be on the nose. There’s no need to carry a separate laundry bag while travelling (or risk quarantining your suitcase). And you’ll get more than one wear from your shirt. Light Merino is the perfect choice for seasoned (but not overly spicy) travelers, and those on the go, riding to work, exploring a big city on foot or travelling with limited luggage.
We spin wool, not stories about sustainability.
Merino is biodegradable. Pure and simple. It’s a natural fiber that breaks down over time – some experiments have shown one year* when buried in soil. It’s also antimicrobial. That means it’ll stay cleaner for longer, so you wash it less, using less water. And it’s durable – it won’t fade like other fabrics. And because nature says that rams won’t stop mounting sheep anytime soon, it’s a naturally renewable resource, too.
Tone Sample 01 —
Refreshing and revelatory.
Look, we’re not expecting you to shout MerinOMG every time you wear our clothes. But once you’ve slipped on a pair of our socks or boxer trunks, you’ll understand why we get so excited about wool. You see, Ibex clothes aren’t just for the outdoors types. They’re for anyone who loves to feel comfortable and look fantastic in natural, eco-friendly garments. Thanks to the anti-bacterial, water-resistant and odor-controlling natural properties of the wool, Ibex clothes work hard for you every time you work hard in them. So shout it from the mountain tops or simply sit on your sofa in one of our sweatshirts – either way, we want you to fall in love with Ibex.
Tone Sample 02 —
Clear, uncomplicated and informed.
At Ibex, the biggest mountains are made by our own ambition. Like, how do you create clothing that’s as functional as it is comfortable? And, can we create performance garments that are fit for purpose, and serve a greater purpose for the environment? Our range of merino wool active wear is designed for those who are as conscious of style as they are of the planet. We’re accredited by the Responsible Wool Standards, putting social impact first. And with products proven to endure the most extreme conditions of nature, it’s only natural they’re eco-friendly. From the world’s highest peaks to the most demanding social calendar, Ibex is designed to outperform. So you can reach your peak, too.
Tone Sample 03 —
Conversational, personable and bubbly.
Why name a merino wool performance apparel company after a goat? To us, it makes complete sense. While sheep are known to traverse mountains, the Ibex Goat is more agile. Active? If you call a goat that can climb sheer rock faces active, then yes. Whatever the weather or occasion, Ibex woollies have you covered. They’re equally suited to mountaineering, corporate orienteering, or your favorite restaurant. Part active wear, part urban performance wear, Ibex is pushing limits, so you can push past yours. We’re committed to creating a sustainable future. That’s why we’re accredited by the Responsible Wool Standards. And our garments are 100% eco-friendly. While the journey to making better things in a better way is a long one, like the Ibex Goat, we’ll stop at nothing.