Heed Foods make human-grade dog food.
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From taking heed to making Heed. We’re Rei and Melanie. LA locals. Business school grads. Diehard dog lovers.
A wide reader and deep thinker, she’ll prep for tonight’s party with a fresh face, a slick of bold lipstick, some Frank Ocean, and a quick skim of the New York Times. Then she’ll pull the look together with a lime green Ganni dress and killer oversized coat. For Kester, friends are family – and she’s craving the laughter and debate tonight as much as the fizzy Pét-Nat wine she’s bringing (which, by the way, pairs perfectly with the host’s hummus).
Unassuming about the little things (where she scored that coat, that hummus recipe), and outspoken about the important ones (animal rights, how to make a bed properly). If there’s one thing that’s certain about Kester, it’s that she’s always, distinctly, herself.
Love your mutt? Love their guts.
Fact: 70% of your pooch’s immune system lives in their gut. Poor gut health can cause allergies, obesity and conditions like won’t-get-in-the-car-itis (aka bad behavior). That’s why Heed is made with a healthy blend of prebiotics to ensure their guts are never growling. Thyme Extract kills bad bacteria, balances PH levels and maintains poop firmness. Chicory Root is chock full of good bacteria. While Kelp has anti-yelp properties including dietary fiber that feeds friendly bacteria. Heed is more than gut instinct. It’s science.
Scoop that poop with pride, pup parents.
We care about what goes into your dog’s mouth. A little too much. If we’re perfectly honest, we’re pretty obsessed with what comes out the other end too. Because good poop means good health. That’s why we pack our food with prebiotic ingredients proven to work wonders on your dog’s microbiome. Seven days on Heed and they’ll be pooping perfectly. After a month, their fur and skin will be looking better too. So do your dog a solid by feeding them Heed, and it won’t be long until they do you one back.
Dishlickers guaranteed.
Puppers can be picky. Not so with our toppers. We’re talking mix-and-matchable human-grade freeze-dried toppers with every delivery. Combined with fresh, protein-packed kibble – even the fussiest fido can’t say no. Testimonials? Aside from clean bowls and windscreen-wiper tails, you’ll hear the universal dog-speak for delicious: “wuf,” “wüf,” and sometimes “wrüf,” depending on breed and regional dialect.
Healthier.
Easier.
Bone appetit.
Getting a dog to make healthy choices is hard (can you imagine telling them they can have anything at the pet store?). Good thing dogs aren’t in charge. You are… most of the time. Our healthy kibble is a nutritionally balanced, square meal. Where fresh food is inconvenient and messy, Heed is shelf stable, easy to store and serve, and ready faster than they can woof it down. And it’s delivered right to your doorstep. ¶Your only worry: all the other things they put in their mouth.
Every poop, an inside scoop.
Pup parent. Poop scooper. Two sides to the one coin. But dealing with doggie do-do isn’t all bad, because stool samples are the best yardstick of your dog’s inner health. So next time you’re cleaning up nature’s call, take a peep at our handy chart to understand what their poop is telling you.
Tone Sample 01 —
Scoop that poop with pride, pup parents.
Dead birds. Dirty socks. Last week’s forgotten sandwich. Dogs don’t care what goes into their mouths, but we sure do. If we’re perfectly honest, we’re pretty obsessed with what comes out the other end too. Because good poop means good health. By packing our food with prebiotic ingredients, your dog will be unpacking perfect poops within seven days. (And have better skin and fur within a month.) Big call, we know. But as we always say, the proof is on the pavement.
Tone Sample 02 —
Perfect from nose to tail (and then some).
Dealing with doggie do-dos that are more like doggie don’t-don’ts? It could be a sign of something not quite right going on inside. Heed’s unique combination of wholly digestible prebiotic ingredients right your pup’s plumbing in just two days. Within a week, their poop is perfect. And after a month, their skin and fur looks better than ever too. So nobody can argue when you say your pup is perfect. In EVERY. SINGLE. WAY.
Tone Sample 03 —
Good stuff in, good poops out.
Our fido food scientists in white coats have perfected the brown stuff. Why? A stool sample is the best yardstick of your woofer’s health. And if you’re dodging poops that look like a melted Ben and Jerry’s, it’s a sign their guts are growling. At Heed, we only put good stuff in, so they poop good stuff out. We’re talking prebiotic ingredients that are wholly digestible, to create perfectly pick-up-able poops in just 2 days. The result: a shiny coat for them and a guarantee for you that snarls barkley is healthy from nose to tail.