CAPI is an Australian drink brand. More or less.
Personality Pack™
Your points of difference, shared with personality. There’s no point being different if you’re not distinct.
Taglines
Gives people a good feel for your brand in ten words or fewer.
Brand stories
Philosophical. Educational. An about us page with extra feeling.
Product descriptions
Structure, format and craft. We write for swimmers, skimmers and divers so you don’t get caught with an abandoned cart.
Low Sugar Tonic
Dryer than an Australian drawl, our Low Sugar Tonic packs all the tang of our Dry Tonic, minus the sugar tingle. The bite of natural quinine plays nice with a hint of yuzu for subtle sweetness. And with only 2.3g of sugar per serve, and no artificial anything, it’s the perfect companion for your favourite botanicals.
Soda + Blood Orange & Sage
Exuberant zest meets earthy wisdom in our Soda+ Blood Orange & Sage. The unique aromatic profile – a subtle dance between citrus and herb – brings white spirits to life. And because it’s free from any sugars, sweeteners, artificial flavours, preservatives and calories, you’re free to sip it straight as the mood takes you.
Soda + Grapefruit & Rosemary
Two heavy-hitters of the flavour world locked in a graceful tête-à-tête. Our Soda+ Grapefruit & Rosemary makes a statement on the palate, while saying no to sweeteners, preservatives or calories, for the sake of your tummy. Always refreshing, and 100% natural. Balance it with white spirits, or just add ice-cubes + you.
Sparkling Mineral Water
Our Sparkling Mineral Water took hundreds of years to get here, filtered through mineral-rich rock formations in the Victorian Highlands. We respect our elders, so we choose to let it express its charms in its own way. Like natural carbonation for light effervescence and delicacy. Bottled to order at the source, it stays in its natural environment until it’s shipped to yours.
Soda
No show-pony. The measure of a premium soda is how it seamlessly partners up, without bringing the flavour or purity down. Our purified, pH neutral, carbonated Soda Water mixes well with others. An all-round gent. And it’s bottled in glass to capture its carbonation structure and signature poise.
Flamin' Ginger Beer
Crafted with double the amount of heat, our Flamin’ Ginger Beer delivers the kind of warmth that breaks ice, and ice-cubes. The fire of the best quality Australian ginger. The zing of fresh capsicum. Add rum for the perfect dark and stormy. Then settle in for heated conversation.
Tonic
Natural quinine lifted with lemon, lime and orange essential oils, our Tonic has a delicate citric balance. And like all the best support acts, it’s understated enough to let the flavour profile of your gin do most of the talking. It might be humble, but it’s still winning awards.
Dry Tonic
Understated class. Bartenders choice. Our Dry Tonic has a unique dry finish, and a lower sugar content than you might expect. It packs all the bite of the best quality natural quinine. But it doesn’t carry on about it. The ultimate wingman, it allows the full flavour of your gin to shine – attracting the attention it rightfully deserves.
Still Mineral Water
It’s travelled 250 vertical metres through mineralised rock to meet us at the surface in the Victorian Highlands. So we treat our naturally purified Still Mineral Water with the care and attention we would any ancient traveller. Gently does it. So you can enjoy it.
Cola
No show-pony. The measure of a premium soda is how it seamlessly partners up, without bringing the flavour or purity down. Our purified, pH neutral, carbonated Soda Water mixes well with others. An all-round gent. And it’s bottled in glass to capture its carbonation structure and signature poise.
Spicy Ginger Beer
No show-pony. The measure of a premium soda is how it seamlessly partners up, without bringing the flavour or purity down. Our purified, pH neutral, carbonated Soda Water mixes well with others. An all-round gent. And it’s bottled in glass to capture its carbonation structure and signature poise.
Lemonade
No show-pony. The measure of a premium soda is how it seamlessly partners up, without bringing the flavour or purity down. Our purified, pH neutral, carbonated Soda Water mixes well with others. An all-round gent. And it’s bottled in glass to capture its carbonation structure and signature poise.