Butch is underwear brand for the Bear Community.
Personality Pack™
Your points of difference, shared with personality. There’s no point being different if you’re not distinct.
Taglines
Gives people a good feel for your brand in ten words or fewer.
Brand stories
Philosophical. Educational. An about us page with extra feeling.
Product descriptions
Structure, format and craft. We write for swimmers, skimmers and divers so you don’t get caught with an abandoned cart.
We’re ‘yes’ men of a different kind. At Butch, we’re standing up – in our sneakers, sandals and heels – for a new kind of social construct. One that says ‘yes’ to burly, bold and broad. One that says ‘yes’ to dad bods, Buddha bellies and Muscle Marys. And one that roars ‘yes’ to redefining masculinity for the modern man.
The Butch society knows that it takes a hearty gut to be brave and a gutsy heart to be vulnerable. We’ll cradle your sweaty brow and sing hallelujah for your wood (-cutting ways). And if you want to cry, we’ll hear that too, but not before we’ve gathered the tissues to mop your carpeted chest. At Butch, we show love in many ways. So we dreamt up a range of premium, designer underwear for the modern man. Designed in Australia, our products are woven in a premium, antimicrobial infused cotton so only the right kind of musk will permeate our ozone-free land.
Each pair is made with a double-layered pouch and gusset to support the boys. And our double-width waist band is so soft you’ll feel like you’re going commando every day. While our products do vcome in small and medium, at Butch 2XL and 3XL come as standard because we simply love you more when there is more to love. If you’re ready to roar ‘yes,’ to all of the above, then get dressed with us. We promise to hug you all day long.
Real men eat quiche and finish with blueberry pie.
‘Eat your heart out’ is a phrase we use quite a bit around here. And we always follow through. Our briefs, boxer briefs and jock straps come with a double-width waist band, so you can find the tastiest cut for you.
Butch men growl. They also hug.
Designed for burly men, bears and those who embrace both titles, Butch™ offers a range of premium designer underwear where 2XL and 3XL come as standard. Popped with colours like Fairy Floss and Outback Orange, your buttocks will feel loud and supported every day.
Sweat? No Sweat.
Lifting dumbbells. Shovelling dirt. Deflating balls. At Butch™, we know what makes you sweat (and keeps you smelling sweat-free). That’s why all our products are woven in a premium, antimicrobial infused cotton for all-day freshness. Toy with your mouse down below to find the pair that gets a rise out of you.
Our peaks are stiffer than your mother’s meringue.
Butch™ caps are made with high-grade brushed cotton and a pre-curved peak. So it’s soft enough for all day wear and stiff where it counts.
Am I Butch enough?
Are you a man who thinks his balls deserve thoughtfully designed, well-made underpants? Then Butch is for you. Butch is for all real men. Burly, curly, ballsy men. We design our undies with big men in mind, so they fit perfectly and feel amazing. But they’re made for all sizes – if you’re Butch in spirit, that’s enough for us.
How did Butch come (to be)?
The founder of Butch has always had a thing for good-looking, well-built… products. And, men. But underwear for the well-built burly man was nowhere to be seen. So, we took matters into our own hands (as we’ve been known to do) and created something new.
Is Butch just for burly men?
No way. Butch is for real men, no matter their size, shape, length and girth. While other brands design for one size (of 6-pack), Butch is about every man. As long as they want to feel good below. Or on top – we stock singlets, too.